How to Capture and Retain Customers on Your Website

How to Capture and Retain Customers on Your Website

The future of any online business greatly depends on the kind of e-commerce platform it uses. That is why most online investors in Australia will always go for a scalable platform. However, it is vital to note that running a successful online business takes more than a good platform. You should understand that you will be dealing with customers who have expectations from you and they include the following.

  • Quality with each product or service

Online shoppers would rather spend more money on quality than quantity. That is why; online businesses that always offer quality products or services are known to flourish with a short time to hit the global market. The moment your customers discover that your products and services are nothing close to what you advertise, they are most likely to leave you with a bad review which is a great threat. Apart from offering quality products and services, customers also expect quality customer care services. You should know that online business is very competitive and online shoppers are petty. The moment you show signs of having issues like your website breaking down during a flash sale, no customer will feel safe to shop from your site.

  • Current trends

Customers have different preferences, and these preferences are most likely to change depending on various things. One of the common reasons that can make customers shift from one product to the next is because the new product is trending in the market. The best way to retain your customers is to always have new and better things for them every time. A customer should find the trending products in the market on your website instead of asking customer care for it. That means that you should always be on the lookout for new things to sell. You should, however, make sure that you maintain your market niche unless you have a good strategy for introducing a different product on your website.

  • Free consultation

Giving free consultation is another excellent way of providing good customer care for your customers. It builds trust, and even if a customer does not make an order, they are most likely to refer their friends to your website due to your good will.


When setting up your business online, you should always make sure you do it from the customers’ perspective as well. You should know that online shoppers are sensitive and quick to leave a review whenever they feel it is necessary. You, therefore, want to be on their right side if more business is what you are looking for.

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Top 3 Scalable Enterprise E-Commerce Platforms in the UK

Scalable Enterprise E-Commerce

Are you in this situation? You have been running an online business. Each day, the business earns a new customer. This precedence is encouraging as it is in line with your main business objective – growth. Also, it is a good indicator of your competitiveness and the possibility of becoming a pacesetter in your niche. However, things are changing. Your online store has a regular crash. It can no longer hold your traffic levels. If you are facing this challenge, you need to move to a scalable enterprise e-commerce platform. Such a platform will enhance your business growth without any challenges. However, with a large number of e-commerce solutions providers, it can be a hard tackle to find a reliable platform. Here are the top three scalable enterprise e-commerce platforms suitable for your business in the UK:

Shopify plus

Certainly, you are familiar to Shopify. This brand is the market leader in the e-commerce sector. It is a house for over 400,000 stores and online companies. With this reality, you can affirm that it is a reliable solution for setting up your online store. However, your business is making more than $500K per year. The basic platforms cannot hold it any longer. Now you are in worry about what to do next. If you are in this situation, Shopify Plus is a good idea. This package offers reliable features for managing your business at the enterprise level. Also, it is scalable meaning you will no longer experience website crashes and downtimes. So, you need to consider it.

Magento enterprise

Probably, being unique is the power propelling your venture. You want to create a noticeable brand. For this to happen, you must have the freedom to build your website from scratch. Alternatively, else, the enterprise platform must allow you to access and modify the backend codes. Unlike Shopify Plus, Magento enterprise offers you the coding freedom. You decide the look and features to have on your website. This way, you have a chance to stand out from the crowd. This enterprise e-commerce platform is scalable meaning you will grow without worries of crashes.


Apart from Magento and Shopify, VirtoCommerce is the next brand standing out in the scalable enterprise e-commerce platform arena. This platform comes with innovative features to boost your online sales and easy management of your venture. It supports multiple selling and multichannel marketing. Hence, you are certain of enhanced sales at a lower platform cost.

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3 Things to Consider When Choosing an Enterprise E-Commerce Platform

E-Commerce Platform

It is the maxim of online business that having the right e-commerce platform is the first step to realizing your goals. Regardless of investing millions of dollars in your business, if you fail in the platform selection, your venture will be jeopardy. As a webpreneur at the enterprise level, it is crucial to go for a platform that will support your dreams and functionalities. A scalable enterprise e-commerce platform is a good idea. Such a solution comes with features set for companies and large entities. They enable you to service both B2C and B2B customers. Also, due to their scalability aspect, you’re assured of consistent online presence which is a step to boosting your profitability. However, choosing one is not a simple process. You need to consider several aspects before making your final decision. Here are some of them:

Your business needs

Each business is unique. Regardless of selling similar items and brands, your business uses a different model. Probably, you target the middle class while your competitors focus on the upper one. Also, maybe you desire to boost your customer relationship and loyalty. In turn, competitors desires are to boost their sales level. With the distinct objectives and needs, so should be your enterprise e-commerce platform selection. In other words, your platform should match your business needs. Copying your competitors will only lead to regrets in the future.

Consider the social proof aspect

Certainly, your peers influence your purchase decisions. What your friend’s love and value will have the same impact on you. In the virtual world, this does not change. What is working for other players in your niche will work for you too. If a platform has a poor rating, you will experience and rate it the same way.  For this reason, customer reviews or social proof is a good idea. Always go through the customer’s reviews before investing your cash on an enterprise e-commerce platform. Otherwise, you may select the wrong platform.

Prioritize customer service

As you know, no platform will guarantee you 100% reliability. At times, you will come across some issues when using an e-commerce platform. However, the speed of solving the issue matters. If a platform takes a longer duration to solve a minor issue, you should not waste your time on it. The rule of the thumb is: always consider enterprise platforms that prioritize customer support. Otherwise, losses will be part of your venture.

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